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Unknown Fans4.5 (246 Google Reviews)

The Sugar Loaf

📍 1.1 miles from Kenilworth Road

About this Pub

The Sugar Loaf
Local to Luton (98 New Town Street) and geared to matchdays: the pub advertises Sky Sports is live and promotes screenings (including “live on 3 screens”), so it’s a solid spot to watch games if you don’t have a ticket. They also run pre-match-friendly offers like beer buckets (Corona, Budweiser, Desperados, Peroni) and a regular Happy Hour, plus they post same-day menus and kitchen opening info for pre/post-match food. Inapub also lists TNT Sports among the venue’s facilities. All of this makes it a practical base for fans to gather, eat, and watch the football before or after heading to Kenilworth Road or when following Luton away on TV.

Why it's great for Matchdays

Local to Luton (98 New Town Street) and geared to matchdays: the pub advertises Sky Sports is live and promotes screenings (including “live on 3 screens”), so it’s a solid spot to watch games if you don’t have a ticket. They also run pre-match-friendly offers like beer buckets (Corona, Budweiser, Desperados, Peroni) and a regular Happy Hour, plus they post same-day menus and kitchen opening info for pre/post-match food. Inapub also lists TNT Sports among the venue’s facilities. All of this makes it a practical base for fans to gather, eat, and watch the football before or after heading to Kenilworth Road or when following Luton away on TV.

Venue Details

Overall Rating
4.5
⭐⭐⭐⭐
Based on 246 Google Reviews
Opening Hours
  • monday12 PM–12 AM
  • tuesday12 PM–12 AM
  • wednesday12 PM–12 AM
  • thursday12 PM–12 AM
  • friday12 PM–1 AM
  • saturday12 PM–1 AM
  • sunday12 PM–12 AM
Address
98 New Town St, Luton, LU1 3ED, United Kingdom
Phone
+44 1582 753001

Matchday Vibe

Outdoor seatingDine-inBar gamesGreat beer selectionGreat wine listLive musicLive performancesSportsCasualCozyTrendyDogs allowed

Matchday Menu

Last updated from Google: June 15, 2026

▶ View Full Menu & Prices

Main Meals

Chicken Pie
Gammon Steak
Pork Chops
Sea Bass
Breaded Scampi
Cajun Chicken
Home Made Burger
Cottage Pie
Chicken Curry
Cilli Con Carne
The Sugar Loaf Brunch

Children's Meals

Sausage, Chips, Beans Or
Fishfingers, Chips, Beans
Chicken Nuggets, Chips. B
Beefburger, Chips. Bec

Extras

Chips
Hot Wings
Beans
Peas
Mushroom
Egg
Bread

Recent Fan Reviews

JMT Rankin
JMT Rankin4 months ago
⭐⭐⭐⭐⭐

Been at the sugar loaf tonight, good vodka and coke, including a pint of fosters and gin and tonic, fairly decent price, a quick look at the menu I would be happy to eat here standard food but good prices, might be back to order some wings

Dipan
Dipan4 months ago
⭐⭐⭐⭐⭐

Nice place to hangout with friends. me and friends watched Premiere league game. will visit again soon

ONwoods Upwoods
ONwoods Upwoods7 years ago
⭐⭐⭐⭐

A very nice old pub been here in new town street Luton for many years. They have some great tasting food in here and special entertainment nights. The pub looks very nice like a pub should be, cosy and warm place.

Plumbota Daniel
Plumbota Daniel2 years ago
⭐⭐⭐⭐⭐

I always have an excellent time when I come here after work to enjoy a cold one ☺️ Great job to whoever put the Neckoil IPA on the menu 🌟 Give him/her a raise! Well done 👍

Karolina Zadroga
Karolina Zadroga8 months ago
⭐⭐⭐⭐⭐

The sugar loaf is one of, if not the last good proper pub left in Luton. Family owned, reasonably priced food, good selection of beers and drinks, plus the recent renovations have done wonders. Pubs like the sugar loaf are a dying breed, support your local! And if its not your local pop in anyways!

Venue details, matchday menus, and fan reviews are provided by Google Maps.